Hero Banner Component User Guide
Category: Commerce & Merchandising
Palette Icon: Image Banner Icon (hero_banner)
Purpose: The Hero Banner is your page's primary high-impact headline block. It captures visitor attention with bold titles, background visuals, background animations, and primary/secondary call-to-action (CTA) buttons.
1. Selecting a Banner Template
When you add a Hero Banner to your page, the first property control in the Inspector is the Template Selector:

Template Options Breakdown
| Template Option | Visual Layout | Ideal Use Case | Configurable Features |
|---|---|---|---|
| Classic | Left headline & CTAs, right image container. | E-commerce shop homepage, product category features. | Image height (Auto, Small, Medium, Large, Extra Large, Full), Image focus (Top, Center, Bottom). |
| Split | Two-column split layout with text card on one side. | Feature announcements, brand stories. | Image position (Left, Right), Image padding (None / Bleed, Small, Medium, Large). |
| Centered | Centered headline, subtitle, and primary/secondary CTAs over solid background. | Campaign landing pages, SaaS product headlines. | Solid background color token, background overlay animation. |
| Carousel | Multi-slide image carousel banner with slide navigation dots and arrows. | Storefront promotions, seasonal sales. | Slide list manager (Add Slide, Reorder Slides), per-slide image, title, and CTA links. |
| Video | Background video player with text overlay. | Brand video showcases, product demos. | Video URL (MP4 / Vimeo / YouTube), Poster image URL, Autoplay toggle, Loop toggle. |
| Premium | Dark canvas hero with stat highlight pills beneath CTAs. | High-converting SaaS, enterprise product features. | Stat pills list manager (e.g. "13 Modules", "3+ Gateways", "Tax-Ready"). |
2. Background Color Tokens & Animations
The Hero Banner supports theme-aware background styling that automatically adapts if your organization colors change:
A. Background Color Token Dropdown
| Dropdown Option | Live Color Effect | Purpose |
|---|---|---|
| Primary | Resolves to your Organization Primary Color (#2563eb). | Bold primary brand hero. |
| Secondary | Resolves to your Organization Secondary Color (#64748b). | Subtle secondary brand hero. |
| Accent | Resolves to your Organization Accent Color. | High-visibility promo banner. |
| Muted | Resolves to soft neutral background (#f8fafc). | Clean, light editorial hero. |
| Background | Resolves to main site background color (#ffffff). | Seamless transparent background. |
| Card | Resolves to card container background. | Floating card hero. |
B. Background Animated Layer Dropdown
Add dynamic visual effects behind your headline copy:
| Animation Option | Visual Effect | Best Used For |
|---|---|---|
| None | Static background color / image. | Clean, simple banners. |
| Aurora | Glowing, flowing northern-lights color waves. | Premium product launches. |
| Starfield | Twinkling star particle canvas. | Modern tech, SaaS, or dark mode sites. |
| Gradient Mesh | Smoothly morphing multi-color gradient background. | Creative agencies, design-focused brands. |
| Dot Grid | Subtle interactive grid of animated dots. | Software platforms, developer documentation. |
| Particles | Floating connected particle node network. | AI platforms, technology products. |
3. Configuring Call to Action (CTA) Buttons
Every Hero Banner template supports Primary and Secondary Call to Action buttons:
CTA Field Options
| Field Label | Control Type | Selectable Options | Purpose & Live Effect |
|---|---|---|---|
| Button Label | Text Input | Plain text (e.g., Shop New Arrivals) | Text displayed inside the CTA button. Supports multi-language translation. |
| Link Type | Dropdown Selector | • None • Project Page • Organization Page • External URL | Dictates where clicking the CTA button takes the visitor. |
| Select Project Page | Dropdown Selector | List of active project pages | Populates from your project's customer pages. |
| Select Org Page | Dropdown Selector | List of global org pages | Populates from organization defaults (e.g. Account, Terms). |
| External URL | Text Input | Full web URL (e.g. https://external.com) | Appears when Link Type = External URL. |
4. Entry Animation Dropdown
Control how the hero banner animates into view when a visitor opens your page:
- None: Appears instantly without animation.
- Fade: Smoothly fades in opacity.
- Slide Up: Slides upward into view.
- Slide Left: Slides in from the right edge.
- Scale: Scales smoothly from 95% to 100% size.
- Ken Burns: Subtle slow-zoom effect on the hero background image.