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Hero Banner Component User Guide

Category: Commerce & Merchandising
Palette Icon: Image Banner Icon (hero_banner)
Purpose: The Hero Banner is your page's primary high-impact headline block. It captures visitor attention with bold titles, background visuals, background animations, and primary/secondary call-to-action (CTA) buttons.


1. Selecting a Banner Template

When you add a Hero Banner to your page, the first property control in the Inspector is the Template Selector:

Hero Banner Component Block & Inspector Panel

Template Options Breakdown

Template OptionVisual LayoutIdeal Use CaseConfigurable Features
ClassicLeft headline & CTAs, right image container.E-commerce shop homepage, product category features.Image height (Auto, Small, Medium, Large, Extra Large, Full), Image focus (Top, Center, Bottom).
SplitTwo-column split layout with text card on one side.Feature announcements, brand stories.Image position (Left, Right), Image padding (None / Bleed, Small, Medium, Large).
CenteredCentered headline, subtitle, and primary/secondary CTAs over solid background.Campaign landing pages, SaaS product headlines.Solid background color token, background overlay animation.
CarouselMulti-slide image carousel banner with slide navigation dots and arrows.Storefront promotions, seasonal sales.Slide list manager (Add Slide, Reorder Slides), per-slide image, title, and CTA links.
VideoBackground video player with text overlay.Brand video showcases, product demos.Video URL (MP4 / Vimeo / YouTube), Poster image URL, Autoplay toggle, Loop toggle.
PremiumDark canvas hero with stat highlight pills beneath CTAs.High-converting SaaS, enterprise product features.Stat pills list manager (e.g. "13 Modules", "3+ Gateways", "Tax-Ready").

2. Background Color Tokens & Animations

The Hero Banner supports theme-aware background styling that automatically adapts if your organization colors change:

A. Background Color Token Dropdown

Dropdown OptionLive Color EffectPurpose
PrimaryResolves to your Organization Primary Color (#2563eb).Bold primary brand hero.
SecondaryResolves to your Organization Secondary Color (#64748b).Subtle secondary brand hero.
AccentResolves to your Organization Accent Color.High-visibility promo banner.
MutedResolves to soft neutral background (#f8fafc).Clean, light editorial hero.
BackgroundResolves to main site background color (#ffffff).Seamless transparent background.
CardResolves to card container background.Floating card hero.

B. Background Animated Layer Dropdown

Add dynamic visual effects behind your headline copy:

Animation OptionVisual EffectBest Used For
NoneStatic background color / image.Clean, simple banners.
AuroraGlowing, flowing northern-lights color waves.Premium product launches.
StarfieldTwinkling star particle canvas.Modern tech, SaaS, or dark mode sites.
Gradient MeshSmoothly morphing multi-color gradient background.Creative agencies, design-focused brands.
Dot GridSubtle interactive grid of animated dots.Software platforms, developer documentation.
ParticlesFloating connected particle node network.AI platforms, technology products.

3. Configuring Call to Action (CTA) Buttons

Every Hero Banner template supports Primary and Secondary Call to Action buttons:

CTA Field Options

Field LabelControl TypeSelectable OptionsPurpose & Live Effect
Button LabelText InputPlain text (e.g., Shop New Arrivals)Text displayed inside the CTA button. Supports multi-language translation.
Link TypeDropdown SelectorNone
Project Page
Organization Page
External URL
Dictates where clicking the CTA button takes the visitor.
Select Project PageDropdown SelectorList of active project pagesPopulates from your project's customer pages.
Select Org PageDropdown SelectorList of global org pagesPopulates from organization defaults (e.g. Account, Terms).
External URLText InputFull web URL (e.g. https://external.com)Appears when Link Type = External URL.

4. Entry Animation Dropdown

Control how the hero banner animates into view when a visitor opens your page:

  • None: Appears instantly without animation.
  • Fade: Smoothly fades in opacity.
  • Slide Up: Slides upward into view.
  • Slide Left: Slides in from the right edge.
  • Scale: Scales smoothly from 95% to 100% size.
  • Ken Burns: Subtle slow-zoom effect on the hero background image.